What is a Marketing Funnel

What is a Marketing funnel? And why is it important for every marketer to have one?

It's a strategy for marketing that is designed to draw new customers to your website. It's a selling process where a visitor comes to your website to find information that could solve the issue. You can build a relationship through specific tools.

This will allow you to better understand each visitor's needs. This in turn will push you to provide the most accurate information to all your users. If you can gain trust from a visitor they're more likely to purchase your products. The customer will then turn into a buyer.

Many customers turn into loyal customers over time and will be more likely to buy every product on your website. Marketing funnels are a compilation of all the steps involved in converting a website visitor to a buyer who is willing to buy whatever you offer.

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For every internet marketing professional, this is the ultimate goal. It is possible to achieve this with a well-constructed funnel.

Your marketing materials are drawing attention of people and leading them to the funnel. When they complete the PERSONAL questionnaire, they will be automatically entered the funnel. Because they are not going to sign up for your lead capture page for business, I use the word "personal". They want to join as a leader, not a company.

The lead capture pages are the gateway to the funnel. When they click "Signup Now" or "Enter There" and they'll be able to be entering a brand new world of network marketing.

It is their choice. It is their decision. They don't have to buy you as a mentor or leader. You could also demonstrate to them how they can increase leads and bring more cash into their businesses.

This is how a typical marketing funnel works:

On the "front-end" you have an offer that is free to draw and attract people who might have an interest to purchase your products further down the sales funnel. In order to get the free product, people have to sign-up (also known as opt-in) and give their email address and name, and in turn they are added to your list of email subscribers.

Now, you have these contacts on your email and you are able to send them related promotions that may be of interest to them.

By signing up for the free offer will take them to a page with low-price offers or a "trip wire offer". This is the point where they go to the "back-end of the funnel."

They are taken to another similar offer with less cost when they buy the lower-cost offer (also called an upsell). And if the person also buys this higher priced offer, they'll be transferred to the next product with a higher cost. The process could be repeated for a number of more.

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